UK Direct Mail Services That Cut Through Digital Noise
Forget the inbox. Own the doormat.
In a world of overloaded inboxes, fleeting notifications, and unopened emails, physical mail has become the surprise guest at the party – unexpected, tangible, and impossible to ignore. Direct mail isn't old-fashioned. It's underused genius. And with Intelliprint, it's as easy as sending an email.
Targeted Mailing Lists for Precision Campaigns
Need to reach specific areas or demographics? Our targeted mailing services allow you to send direct mail with pinpoint precision to the exact audience most likely to respond.
- ✓ Target all addresses within a specific radius of a postcode
- ✓ Filter by property type, household income, or demographics
- ✓ Create custom mailing lists for local businesses and services
- ✓ GDPR compliant data sourcing for all targeted campaigns
Average response rates: Local area targeted mailings typically see 3-5x higher response rates than non-targeted campaigns.
Request a Targeted Mailing List
Why UK Direct Mail Services Still Work in a Digital World
According to marketing legend Rory Sutherland, "what's scarce becomes valuable" – and these days, a well-crafted letter or postcard is a rare sight. That makes it stand out. Unlike email, a physical piece of mail can't be swiped away, is often read more than once, and lingers in the real world, quietly influencing action.
Tangibility
A postcard pinned to a fridge lasts weeks, quietly influencing action.
Trustworthiness
A letter feels official, intentional, and more trustworthy than email.
Perceived Effort
A printed message implies effort, and effort implies you care about your customers.
But Isn't Direct Mail... a Hassle?
It used to be. Printing, stuffing, stamps, queues at the post office…
That's why Intelliprint exists. We've taken the chore of direct mail and turned it into a two-click wonder.
Upload your document. Click send.
We'll print, pack, and post it from our UK-based mailing house – with tracking, compliance, and delivery proof built in.
Advanced Direct Mail Targeting Options
Geographic Targeting
Target specific postcodes, towns, cities or within a radius of a central location.
Demographic Targeting
Select recipients based on age, income, household type, and other demographic factors.
Behavioral Targeting
Reach customers based on previous purchases, interests, or engagement patterns.
Scheduled Campaigns
Time your mailings for maximum impact, including seasonal offers or event triggers.
Case Study: Local Business Success
A local estate agent used our targeted direct mail service to send promotional postcards to all households within a 2-mile radius of their office. Their campaign achieved:
- 4.2% response rate (vs. 0.6% from their previous email campaigns)
- 12 new property valuations within 14 days
- 3 new property listings worth £1.2M in combined value
- 815% return on marketing investment
"The quality of the postcards and the precision of the targeting made all the difference. We're now running quarterly campaigns to maintain visibility in our core areas." – James H., Director
Our UK Direct Mail Service Features
Physical Mail with Digital Ease
Send direct mail as easily as email. Upload your content digitally, we handle the rest.
High-Impact Marketing Materials
From postcards to personalized letters that create a lasting impression.
No Minimums or Contracts
Send one mailer or thousands—no minimum quantities or long-term commitments.
Tracking and Analytics
Monitor delivery, engagement, and conversions with comprehensive reporting.
Make an Impression with Direct Mail Services, Effortlessly
With Intelliprint, you can:
Trigger postcards for abandoned carts, discounts, or event invites
Automatically send physical reminders that bring customers back to your business. Integrate with your e-commerce platform for seamless automation.
Send letters that feel more trustworthy than email
Especially for legal or financial notices where credibility matters most.
Delight customers with personal messages
That land in their real lives, not just their inboxes. All without ever touching a printer. Perfect for marketing campaigns that stand out.
Frequently Asked Questions About Direct Mail
What is direct mail marketing?
Direct mail marketing is a targeted advertising method that delivers physical promotional materials like postcards, letters, or brochures directly to potential customers' mailboxes. Unlike digital marketing, direct mail provides a tangible touchpoint with your audience, offering higher engagement rates and longer-lasting brand impressions.
How can I target specific geographic areas with direct mail?
Our targeted direct mail services allow you to select specific areas using postcode targeting, radius targeting (all addresses within X miles of a location), demographic targeting, or custom-built mailing lists. This precision ensures your campaign reaches the most relevant audience for your business.
What are the average response rates for direct mail campaigns?
Direct mail typically achieves response rates of 3-5%, significantly higher than email marketing's average of 0.5-1%. According to the Data & Marketing Association, direct mail has a median ROI of 29%, making it one of the most effective marketing channels available.
How quickly can I get my direct mail campaign delivered?
Our standard turnaround time is 3-5 business days from approval to delivery. For urgent campaigns, we offer expedited services that can reduce this to as little as 48 hours, ensuring your time-sensitive promotions reach customers promptly.
This Is Direct Mail, Reimagined for Modern Business
No minimums. Pay as you go. No contracts.
Just clever communication that works – because it feels real.
"Most advertising tries to get customers to care. Direct mail shows them you already do." – Rory Sutherland
Learn more about our direct mail pricing or see case studies